Monday, February 6, 2012

The Growth of Internet Traffic via Mobile Devices

In a recent study conducted by Yahoo and the Nielsen Company, cellphone users admit to using their mobile device 90% of the time while they are out and about shopping in a store or a mall. Of that 90%, half of them said they use the internet on their phone to perform an activity related to shopping online. What companies need to do is utilize a newer phenomena, QR codes, a bar code that phones with internet can capture and then be directed to the company's website. By utilizing a mobile landing page, people who are interested in looking into the topic more thoroughly will be given a specific page layout for their phone that is unique to mobile visitors. The use of QR codes and mobile landing pages are a thing of the near future that will be used by many retailers, as they are already becoming more and more popular.

(QR code example)

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