Friday, February 24, 2012

Changes Coming to Cell Phone Battery Charging Method

With all the technology used in cell phones you would think the battery would last longer than just half a day. If you're like most Americans, you probably have a cell phone charger at home, once you get in your car you plug it in again, and then at the office the same thing. It seems like everywhere you go with your smart phone you have to worry about it dying on you. Well, this is hopefully going to change in the future. Duracell (large battery manufacturing company) has paired with Powermat with hopes of creating an easier way to charge cell phones without all the cords.
The reason battery life cannot be extended on smart phones is that fact that everyone wants small sleek looking products. When doing this, the space saved is taken from the space for the battery. So, instead of trying to increase battery life, Duracell and Powermat are trying to make it easier for cell phone users to charge their phone while on the go. I'm sure you have heard of the Powermat charging stations before (wireless charging station),  but they were never really a big hit. Maybe because they only work with certain phones, maybe because they are so expensive. Regardless of the reason, the two companies are setting out to make a universal charging mat that will work across the board with smart phones. Once this has been designed, they intend to provide Powermat charge stations to customers as well as have them in public places such as the mall. This will reduce the need for everyone having their own chargers everywhere and will eliminate all of the cords everywhere. You will simply place your phone on the charging mat and wirelessly your phone will be charging.

Wednesday, February 22, 2012

How to Utilize the Internet Effectively for Mobile Visitors

With the number of mobile devices, particularly smart phones and tablets, growing at such an outstanding rate, companies really need to focus on how they can adapt to the changes happening with mobile technology and capitalize on it before they are left behind like Kodak was when the camera industry seen technological advances. According to comScore, just in the last year over 30 million new smart phones were purchased and activated in the United States alone. On top of that, it is projected that Worldwide Google is activating over a half a million new devices daily! Think about that for a moment. With the shift from desktop computers at home to mobile computer in your pocket, people now have the internet and thousands of apps with them at all times.

There are several ways to help enhance your website for mobile visitors and it seems to be an obvious area for attention. Several things that companies can do to allow for a better mobile browsing experience include making a mobile version of a website that is easier to view on a mobile device, create a landing page specifically for mobile viewers to serve for that market, and also incorporate QR codes onto their products and advertising. By doing these things, mobile visitors will be much more likely to engage on your site compared to just bouncing away from it and not clicking on anything. When a visitor cannot find the information they are looking for on a website, they leave it unsatisfied. Think about this, when a customer walks into a retail store, they expect store sections to be laid out and marked correctly. They also expect prices and items to be displayed properly. If a customer cannot find what they are looking for within a reasonable amount of time do you think they are going to waste more time searching for whatever they may be looking for? The same goes with websites. Try to make the visitor's experience as hassle-free as possible and straight to the point. If done correctly, mobile websites can be huge for your company, especially since over half of smart phone users admit to using their device while shopping.

Monday, February 6, 2012

The Growth of Internet Traffic via Mobile Devices

In a recent study conducted by Yahoo and the Nielsen Company, cellphone users admit to using their mobile device 90% of the time while they are out and about shopping in a store or a mall. Of that 90%, half of them said they use the internet on their phone to perform an activity related to shopping online. What companies need to do is utilize a newer phenomena, QR codes, a bar code that phones with internet can capture and then be directed to the company's website. By utilizing a mobile landing page, people who are interested in looking into the topic more thoroughly will be given a specific page layout for their phone that is unique to mobile visitors. The use of QR codes and mobile landing pages are a thing of the near future that will be used by many retailers, as they are already becoming more and more popular.

(QR code example)

Wednesday, February 1, 2012

What Your Cell Phone Says About You (In the Bathroom!)

In a recent study conducted by a marketing agency (11mark),  3 out of 4 people use their cellphone while in the restroom. Of those 75%,  87% of Android users admit to using their mobile technology while in the restroom compared to 84% of BlackBerry owners and 77% of iPhone users.  Does that really come as a surprise to any of you? With more and more people, especially younger people, owning Android powered phones there is no surprise that using technology in what used to be thought of the last private place is so common. Younger generations admit to using technology 91% of the time in the restroom. Currently texting is the most common cellphone activity while in the restroom, but who knows what will happen in the next few years as wireless internet providers are dropping their prices and expanding their outreach and improving speeds. Please, take the poll on the right-hand side and see how you rate with others!