Friday, January 20, 2012

Amazon Kindle Fire Revenue Takes Off

Over the past few months, Amazon's Kindle Fire has been a new phenomena in the tablet an eReader industry.  As tablets have been becoming more and more popular companies have been flooding this niche of the market with their own version of a tablet. Amazon made a bold statement when they released their Kindle Fire back in November 2011 selling it at several dollars below the cost of producing. This bold move seems to be paying off however; in a recent study Amazon showed that they in fact make over a $100 profit in selling additional items to Kindle Fire owners such as apps, eBooks, and so on. Looking at this from a marketing perspective, what a brilliant idea. Attract a large part of the "flooded" market by selling at a very competitive price, and then make their money off of their add on products.

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