Monday, April 2, 2012

US Cellular Finally Gets 4G LTE Network

US Cellular may be a little behind the curve in terms of their network not supporting 4G devices but that is finally beginning to change. With US Cellular finally announcing its 4G LTE network, it gives USC customers something to be excited about.

What does 4G LTE mean exactly? Well, according to US Cellular's website 4G LTE is "the next generation of cellular technology to bring you access to data faster than ever before."

Well, still confused about the "LTE" part of the 4G name?  "LTE is an acronym for 'Long Term Evolution' and represents advancement in wireless technology in order to significantly increase both the speed and capacity of mobile networks. "

The 4G LTE network is currently only available on the Samsung Galaxy S Aviator (smartphone) or the Samsung Galaxy Tab 10.1 (tablet). The offering may be small right now, but expect for US Cellular's 4G phone selection to only grow from here.

For more information on US Cellular's 4G LTE network, visit

Monday, March 26, 2012

What People Are Saying About Apple's Newest iPad

Well, have you been wondering what exactly all the hype about the new iPad was all about? The latest iPad from Apple hit the retail market just recently, and only roughly a year following the debut of the iPad 2.

Many people have reviewed the iPad as a graphical delight to their eyes with all the pixels and amazing screen appearance (mainly the key point of the newest tablet by Apple). Another upside to the new iPad is the HD camera/ camcorder that allows users to capture high-definiton videos and pictures right from their tablet. A third key point that people are enjoying with their new iPad is the amazingly fast network speeds since it is 4G capable!

The only thing that I can see (very few) people complaining about with the new gadget is the hotness it gives off. This seems to be something not many people have complained about could be an issue since the item is so new. One way to check this would be to simply head out to your local technology store and feel one of their display models. Those displays run for hours and would be a great way to find out if there is much truth behind the heat issue concern. The other complaint is that besides the 4G connectivity and screen resolution being much better, the new iPad is not very different from the iPad 2.

Wednesday, March 21, 2012

Google Analytics

Do you have a website - personal or professional? Either way if you answered yes to that question, are you getting the correct information from your site? Odds are you're not. Google offers a free tool that is easy to use and understand for both tech-savy users, as well as for those of you out there not so comfortable with technology. The tool Google offers is Google Analytics. With this free tool, people with a website can install the tracking code in just minutes. Once the code is installed on the site, within just hours you will begin to be able to see how many people visit your site, how long they are on the site, what they view, where they came from, just to name a few benefits of the many things Google offers. The possibilities are endless and you can customize reports tailored specifically to your needs and what you would like to monitor.
To learn more or sign up for Google analytics, simply visit and you will be well on your way to becoming an informed website administrator. Also, specific questions can be directed to me either here under the comments or on twitter @brotens.

Tuesday, March 20, 2012

Apple's Newest iPad

With Apple's newest iPad, generation three coming out this Friday, there are some very big differences in it and the previous two. The first thing is it is just called iPad, not iPad3 or HD like many speculated. Also, the screen resolution is going to be phenomenal. On top of that, the processor is going to be much quicker provider more rapid delivery of content to the owner/ user. The 9.7 inch screened tablet will hit stores Friday with a $499 price-tag, the same as what the iPad 2 hit stores at when it was released last year around this time. Since the tablet is compatible with 4G networks, it will be much faster for mobile browsing as well. With all the advances in technology usually comes a sacrifice of battery life; not in this case. The executives at Apple did it again, making the battery life of the iPad longer, thus giving it an edge over their competition.
Also, Apple says that the product is more targeted to people in the tablet market that currently do not own a tablet at all, or the first generation iPad owners. They realize some iPad2 owners will also upgrade but are mainly focused on the iPad1 owners. It will be interesting to see the screen, which Apple boasts contains a million more pixels than a HD television. 

Wednesday, March 7, 2012

Improved Cell Phone Battery Model Released by Droid

Droid has finally solved the problem faced by many cell phone users; battery life. According to recent tests done on the Droid Razr Maxx, it has a battery life capable of outlasting even the lengthiest of conversations. It has a claimed talk life of 20 hours on a single charge or 14 hours of continuous video play. With a advancement like this, it is no surprise the phone retails at $300, but who wouldn't spend an extra hundred and get over double the battery life?!? Another advantage the phone comes with is over double the amount of memory compared to other standard mobile devices. Unlike the Apple iPhone which comes with 16 GB of memory, the Razr Maxx comes with 32 GB. Like the sound of that? Say goodbye to dying cell phone batteries and hello to the Razr Maxx by Droid. 

Thursday, March 1, 2012

Apple thought to announce new iPad March 7th

Earlier this week Apple sent out invites to reporters to attend an iPad event on March 7th. It is thought that the newest iPad made by Apple will be revealed during this conference. The new iPad, only coming out about a year after the second generation iPad is thought to have been advanced in screen resolution and wireless connectivity with 4G wireless providers. With the current second generation iPad still fetching almost $500 a piece, it will be interesting to see what price tag this new device will carry. We can only wait and see what next Wednesday will bring for Apple and their ever-changing line of technological toys and products. I am curious to see how Apple's customer base will respond to the quick turn-around in product offerings for iPads.

Friday, February 24, 2012

Changes Coming to Cell Phone Battery Charging Method

With all the technology used in cell phones you would think the battery would last longer than just half a day. If you're like most Americans, you probably have a cell phone charger at home, once you get in your car you plug it in again, and then at the office the same thing. It seems like everywhere you go with your smart phone you have to worry about it dying on you. Well, this is hopefully going to change in the future. Duracell (large battery manufacturing company) has paired with Powermat with hopes of creating an easier way to charge cell phones without all the cords.
The reason battery life cannot be extended on smart phones is that fact that everyone wants small sleek looking products. When doing this, the space saved is taken from the space for the battery. So, instead of trying to increase battery life, Duracell and Powermat are trying to make it easier for cell phone users to charge their phone while on the go. I'm sure you have heard of the Powermat charging stations before (wireless charging station),  but they were never really a big hit. Maybe because they only work with certain phones, maybe because they are so expensive. Regardless of the reason, the two companies are setting out to make a universal charging mat that will work across the board with smart phones. Once this has been designed, they intend to provide Powermat charge stations to customers as well as have them in public places such as the mall. This will reduce the need for everyone having their own chargers everywhere and will eliminate all of the cords everywhere. You will simply place your phone on the charging mat and wirelessly your phone will be charging.

Wednesday, February 22, 2012

How to Utilize the Internet Effectively for Mobile Visitors

With the number of mobile devices, particularly smart phones and tablets, growing at such an outstanding rate, companies really need to focus on how they can adapt to the changes happening with mobile technology and capitalize on it before they are left behind like Kodak was when the camera industry seen technological advances. According to comScore, just in the last year over 30 million new smart phones were purchased and activated in the United States alone. On top of that, it is projected that Worldwide Google is activating over a half a million new devices daily! Think about that for a moment. With the shift from desktop computers at home to mobile computer in your pocket, people now have the internet and thousands of apps with them at all times.

There are several ways to help enhance your website for mobile visitors and it seems to be an obvious area for attention. Several things that companies can do to allow for a better mobile browsing experience include making a mobile version of a website that is easier to view on a mobile device, create a landing page specifically for mobile viewers to serve for that market, and also incorporate QR codes onto their products and advertising. By doing these things, mobile visitors will be much more likely to engage on your site compared to just bouncing away from it and not clicking on anything. When a visitor cannot find the information they are looking for on a website, they leave it unsatisfied. Think about this, when a customer walks into a retail store, they expect store sections to be laid out and marked correctly. They also expect prices and items to be displayed properly. If a customer cannot find what they are looking for within a reasonable amount of time do you think they are going to waste more time searching for whatever they may be looking for? The same goes with websites. Try to make the visitor's experience as hassle-free as possible and straight to the point. If done correctly, mobile websites can be huge for your company, especially since over half of smart phone users admit to using their device while shopping.

Monday, February 6, 2012

The Growth of Internet Traffic via Mobile Devices

In a recent study conducted by Yahoo and the Nielsen Company, cellphone users admit to using their mobile device 90% of the time while they are out and about shopping in a store or a mall. Of that 90%, half of them said they use the internet on their phone to perform an activity related to shopping online. What companies need to do is utilize a newer phenomena, QR codes, a bar code that phones with internet can capture and then be directed to the company's website. By utilizing a mobile landing page, people who are interested in looking into the topic more thoroughly will be given a specific page layout for their phone that is unique to mobile visitors. The use of QR codes and mobile landing pages are a thing of the near future that will be used by many retailers, as they are already becoming more and more popular.

(QR code example)

Wednesday, February 1, 2012

What Your Cell Phone Says About You (In the Bathroom!)

In a recent study conducted by a marketing agency (11mark),  3 out of 4 people use their cellphone while in the restroom. Of those 75%,  87% of Android users admit to using their mobile technology while in the restroom compared to 84% of BlackBerry owners and 77% of iPhone users.  Does that really come as a surprise to any of you? With more and more people, especially younger people, owning Android powered phones there is no surprise that using technology in what used to be thought of the last private place is so common. Younger generations admit to using technology 91% of the time in the restroom. Currently texting is the most common cellphone activity while in the restroom, but who knows what will happen in the next few years as wireless internet providers are dropping their prices and expanding their outreach and improving speeds. Please, take the poll on the right-hand side and see how you rate with others!

Saturday, January 28, 2012

Twitter to Begin Censoring

Twitter announced earlier in the week that they can now censor tweets based on geographic location. Twitter, based on open expression is contradicting themselves here. This announcement comes out shortly after Google decided to return to China. Some people speculate that Twitter is trying to get themselves in a better position to enter the Chinese internet market.
 Wall Street Journal's Take on This

Monday, January 23, 2012

Tablet Sales over 2011 Holidays Provide Enormous Growth

During the 2011 holiday season, many tablets were flying off the shelves in retail stores and warehouses all across the country. Many companies entered the tablet market right around the holiday season making it especially easy for consumers to chose a product that met both their needs and there budget. With tablets out like the Amazon Kindle Fire, HP's touchpad, and more selling below the $200 mark, its no wonder the market for tablets seen a 9% jump in growth between November and January. That 9% growth moved the ownership percentage from 10 to 19 in only a matter of months. Other products like the Barnes and Noble Nook and Amazon Kindles eReaders also seen a huge growth in ownership across the US.
According to a recent study, the tablet market seen most of its growth in the market segment of people with household incomes above $75,000 a year and also in homes where the owner has a higher level of education.  This growth is huge for the tablet market and just goes to show how technology is moving from the laptop to a even more portable and user friendly travel device.

Friday, January 20, 2012

Amazon Kindle Fire Revenue Takes Off

Over the past few months, Amazon's Kindle Fire has been a new phenomena in the tablet an eReader industry.  As tablets have been becoming more and more popular companies have been flooding this niche of the market with their own version of a tablet. Amazon made a bold statement when they released their Kindle Fire back in November 2011 selling it at several dollars below the cost of producing. This bold move seems to be paying off however; in a recent study Amazon showed that they in fact make over a $100 profit in selling additional items to Kindle Fire owners such as apps, eBooks, and so on. Looking at this from a marketing perspective, what a brilliant idea. Attract a large part of the "flooded" market by selling at a very competitive price, and then make their money off of their add on products.

Wednesday, January 18, 2012

Initial Setup

Please bear with me while I am setting up my blog. In the meantime, feel free to follow me on twitter @brotens!/brotens